{"collectionById":{"368393dc-0776-4a95-976b-247abf3fd74d":{"id":"368393dc-0776-4a95-976b-247abf3fd74d","name":"Blog","fieldSchemas":[{"id":"686b9d40-c54b-462d-bb52-647ef001f0f3","name":"Title","type":"plain_text","role":"primary"},{"id":"9b89c0fe-98e9-4985-9008-9f5501714784","name":"Slug","type":"slug","role":"slug"},{"id":"e9fa8246-8fbf-46d9-9750-c87cd30e1274","name":"Rich text","type":"rich_text"},{"id":"15592828-14d6-4ec4-a2a1-2833e274692c","name":"Image","type":"image"},{"id":"db2fb0ba-322d-42da-b76f-ed3167734ccd","name":"Datum","type":"date"},{"id":"a98d409a-e505-45a2-9ce2-751ce28a9dbd","name":"Minute čitanja","type":"plain_text"},{"id":"d38eab67-0504-4e02-bc2f-0b2e3bafe17a","name":"Profilna slika","type":"image"},{"id":"25e350d9-6ebb-4292-b787-e0543523eaef","name":"Blog pisao","type":"plain_text"},{"id":"24c00c89-5d92-43e6-8771-67320959145a","name":"Pozicija","type":"plain_text"}],"itemById":{"496e27a7-d4d5-435c-90ed-5665d9431b7c":{"id":"496e27a7-d4d5-435c-90ed-5665d9431b7c","index":"!","collectionId":"368393dc-0776-4a95-976b-247abf3fd74d","fields":[{"id":"7a0fb04d-ceac-41ca-8586-d3092a2f838f","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Svaki put kad otvorite neku aplikaciju ili web stranicu i ona jednostavno – radi, sve je točno tamo gdje očekujete, brzo se učitava i ne morate razmišljati kako nešto koristiti – to je dobar UI/UX dizajn. I obrnuto: kad se izgubite na stranici, ne možete pronaći kontakt, ili dizajn izgleda zastarjelo i nepouzdano – to je loš UI/UX dizajn, i on vas košta kupaca.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Vlasnici biznisa često čuju pojmove \\\"UI\\\" i \\\"UX\\\" i odmah pomisle da je to nešto rezervirano za velike korporacije i tech startupove. Nije. Ako imate web stranicu, webshop ili aplikaciju – UI/UX dizajn izravno utječe na vaš prihod.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"U ovom članku objasnit ćemo što su UI i UX, koja je razlika između njih, i zašto je ulaganje u dobar dizajn jedna od najpametnijih poslovnih odluka koje možete donijeti.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"8576bd40be4eed1e74b5b7292b3edea09f891f09\",\"src\":\"https://s3-alpha-sig.figma.com/img/8576/bd40/be4eed1e74b5b7292b3edea09f891f09?Expires=1780272000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=fsidouzWwMOB8fUTMq3L7LVIEfbaD8vSf8h4IuBa8B7V6SwtE4iw1B9ivYI2~j8MenBIO5bj3HjImLx9pyY4f1TUbp-0UEly5cLWiiKBfEL-fh5tASnfgTPGprhqpMDdsVXhmmLCKcapLunDI557VuBhwgRydHTr3NanxmzsDu8o5G0143wYWaEqLnozUT2uWbNEEqWrioP32UVMW7aSN82~FN2Ey-eEKYhBkexr-mVRZ~bfWXq2LyTFsn~jo4WZSCsub7n37VKJ2DYHz6Tzti0EiK6VTOBOg2zyRr4UKdEgoaewNkLSxpfeQvShU~Fd3aq-ehvh4LmschVVXZSomg__\",\"altText\":\"\",\"originalImageWidth\":1971,\"originalImageHeight\":160,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UI i UX – dva pojma, jedna svrha\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Često se koriste zajedno, ali označavaju dvije različite stvari.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Što je UX dizajn?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UX (User Experience) dizajn bavi se \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"iskustvom korisnika\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" – osjećajem koji netko ima dok koristi vaš digitalni proizvod. UX dizajner razmišlja o tome:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Kako korisnik dolazi do određene informacije?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Koliko je koraka potrebno da dovrši kupnju?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Gdje se korisnici najčešće zbune ili odustanu?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Je li logika navigacije intuitivna?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UX nije vizualan – UX je strukturalan. To je arhitektura iskustva.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Što je UI dizajn?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UI (User Interface) dizajn bavi se \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"vizualnim sučeljem\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" – svime što korisnik vidi i s čime klikće. UI dizajner odlučuje o:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Bojama, tipografiji i razmacima\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Izgledu gumba, formi i ikona\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Vizualnoj hijerarhiji – što je naglašeno, što je u pozadini\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Dosljednosti dizajna kroz cijelu stranicu\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UI je ono što korisnik vidi. UX je ono što korisnik osjeća.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Zajedno čine ili ruše vaše digitalne rezultate\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Možete imati lijepu stranicu (dobar UI) koja je zbunjujuća za korištenje (loš UX) – i gubite kupce. Možete imati logično posloženu stranicu (dobar UX) koja izgleda zastarjelo (loš UI) – i gubite povjerenje. Samo kombinacija dobrog UI i UX dizajna donosi stvarne poslovne rezultate.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"8ee2954814a2e9e9d6ac39586838d1bc88228234\",\"src\":\"https://s3-alpha-sig.figma.com/img/8ee2/9548/14a2e9e9d6ac39586838d1bc88228234?Expires=1780272000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=Vg2mBpA28l1xNblJw6isOD8kOvrsj5poBjlC9uphFr3j9uYs8xLu9tjP8wcKp0sq3qrcO7fMqrdcZr02yZqL21sqInGgsJk7WPbQ1qrEtDYp2oQcYn5Das8aGfH53HHsiB281jZ7UYLCNEts9KMKeafugrFDZrCgbYO9ehHEMEkhmkJwllF893DLmIWDfGXf5J9A8926F9a3f1T9Wxg72w0TopmefLJXYOtNCD3TPNigLYGUwBbyx1pInRmqIiFVAZHVMTBBhGWnIG1h5LXGyEnzlu2kjgpy3-joz~fIv~DhIGEGAfM9D9FApxyRM8jGgPK2IXtq7-mbmmC7sGqENw__\",\"altText\":\"\",\"originalImageWidth\":3072,\"originalImageHeight\":1728,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"8576bd40be4eed1e74b5b7292b3edea09f891f09\",\"src\":\"https://s3-alpha-sig.figma.com/img/8576/bd40/be4eed1e74b5b7292b3edea09f891f09?Expires=1780272000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=fsidouzWwMOB8fUTMq3L7LVIEfbaD8vSf8h4IuBa8B7V6SwtE4iw1B9ivYI2~j8MenBIO5bj3HjImLx9pyY4f1TUbp-0UEly5cLWiiKBfEL-fh5tASnfgTPGprhqpMDdsVXhmmLCKcapLunDI557VuBhwgRydHTr3NanxmzsDu8o5G0143wYWaEqLnozUT2uWbNEEqWrioP32UVMW7aSN82~FN2Ey-eEKYhBkexr-mVRZ~bfWXq2LyTFsn~jo4WZSCsub7n37VKJ2DYHz6Tzti0EiK6VTOBOg2zyRr4UKdEgoaewNkLSxpfeQvShU~Fd3aq-ehvh4LmschVVXZSomg__\",\"altText\":\"\",\"originalImageWidth\":1971,\"originalImageHeight\":160,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Zašto je UI/UX dizajn bitan za vaše poslovanje?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"1. Prvi dojam se formira u manje od sekunde\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Istraživanja pokazuju da korisnici formiraju mišljenje o web stranici u \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"0,05 sekundi\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\". U toj djeliću sekunde, dizajn je sve što imaju. Ako stranica izgleda nepouzdano, zastarjelo ili pretrpano – odlaze. Bez obzira koliko je vaš proizvod ili usluga dobra.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"2. Loš UX izravno smanjuje prihod\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Svaki korak previše u procesu kupnje, svaki gumb koji nije na očekivanom mjestu, svaki obrazac koji je pretežak za ispuniti – sve to rezultira odustajanjem. Studije pokazuju da dobro dizajnirano korisničko iskustvo može povećati konverzije i do \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"200-400%\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\".\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"3. Google nagrađuje dobro korisničko iskustvo\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Google od 2021. uzima u obzir Core Web Vitals – tehničke pokazatelje korisničkog iskustva – kao faktor rangiranja. Stranica koja se sporo učitava, koja \\\"skače\\\" pri učitavanju ili koja je teška za korištenje na mobitelu, rangira se niže u pretraživanju. Dobar UI/UX dizajn i dobar SEO danas idu ruku pod ruku.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"4. Povjerenje se gradi vizualnim identitetom\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Ljudi kupuju od brendova kojima vjeruju. A povjerenje se, u digitalnom svijetu, gradi izgledom. Profesionalna, dosljedna i moderna web stranica govori: \\\"Ozbiljna smo tvrtka. Znamo što radimo.\\\" Amaterski dizajn govori suprotno – bez obzira na vašu stvarnu stručnost.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"5. Manji trošak korisničke podrške\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Intuitivna stranica znači manje pitanja i manje konfuzije. Ako korisnici lako nalaze odgovore, cijene i kontakt – sami – manje vas zovu i pišu sa osnovnim pitanjima. To štedi vaše vrijeme i resurse.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"8576bd40be4eed1e74b5b7292b3edea09f891f09\",\"src\":\"https://s3-alpha-sig.figma.com/img/8576/bd40/be4eed1e74b5b7292b3edea09f891f09?Expires=1780272000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=fsidouzWwMOB8fUTMq3L7LVIEfbaD8vSf8h4IuBa8B7V6SwtE4iw1B9ivYI2~j8MenBIO5bj3HjImLx9pyY4f1TUbp-0UEly5cLWiiKBfEL-fh5tASnfgTPGprhqpMDdsVXhmmLCKcapLunDI557VuBhwgRydHTr3NanxmzsDu8o5G0143wYWaEqLnozUT2uWbNEEqWrioP32UVMW7aSN82~FN2Ey-eEKYhBkexr-mVRZ~bfWXq2LyTFsn~jo4WZSCsub7n37VKJ2DYHz6Tzti0EiK6VTOBOg2zyRr4UKdEgoaewNkLSxpfeQvShU~Fd3aq-ehvh4LmschVVXZSomg__\",\"altText\":\"\",\"originalImageWidth\":1971,\"originalImageHeight\":160,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Kako izgleda proces UI/UX dizajna?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Dobar UI/UX dizajn nije samo \\\"da to izgleda lijepo\\\". To je strukturiran proces koji uključuje:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"1. Istraživanje i analiza\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Tko su vaši korisnici? Što traže? Gdje se trenutno \\\"gube\\\" na vašoj stranici? Ova faza uključuje analizu konkurencije, korisničke navike i poslovne ciljeve.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"2. Wireframing i arhitektura informacija\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Prije nego što se nacrta bilo kakav dizajn, definira se struktura – koji sadržaj ide gdje, kojim redoslijedom, i kako se korisnik kreće kroz stranicu.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"3. Dizajn sučelja u Figmi\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Vizualni dizajn koji odražava vaš brend, prilagođen vašim korisnicima. Svaki detalj – od tipografije do boje gumba – je namjeran.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"4. Prototip i testiranje\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Prije razvoja, dizajn se testira. Klikće li se intuitivno? Je li mobilna verzija jednako dobra? Ovdje se rješavaju problemi – ne nakon lansiranja.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"5. Predaja developerima i nadzor izvedbe\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Dobar UI/UX dizajn mora biti i dobro implementiran. Razlika između dizajna i gotove stranice ne smije postojati.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"8576bd40be4eed1e74b5b7292b3edea09f891f09\",\"src\":\"https://s3-alpha-sig.figma.com/img/8576/bd40/be4eed1e74b5b7292b3edea09f891f09?Expires=1780272000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=fsidouzWwMOB8fUTMq3L7LVIEfbaD8vSf8h4IuBa8B7V6SwtE4iw1B9ivYI2~j8MenBIO5bj3HjImLx9pyY4f1TUbp-0UEly5cLWiiKBfEL-fh5tASnfgTPGprhqpMDdsVXhmmLCKcapLunDI557VuBhwgRydHTr3NanxmzsDu8o5G0143wYWaEqLnozUT2uWbNEEqWrioP32UVMW7aSN82~FN2Ey-eEKYhBkexr-mVRZ~bfWXq2LyTFsn~jo4WZSCsub7n37VKJ2DYHz6Tzti0EiK6VTOBOg2zyRr4UKdEgoaewNkLSxpfeQvShU~Fd3aq-ehvh4LmschVVXZSomg__\",\"altText\":\"\",\"originalImageWidth\":1971,\"originalImageHeight\":160,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UI/UX dizajn nije trošak – to je investicija\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Najčešća greška vlasnika biznisa je gledanje na dizajn kao trošak koji treba minimizirati. Ali loša stranica koja odbija posjetitelje košta više od dobre stranice koja ih pretvara u kupce.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Zamislite da imate fizičku poslovnicu s neurednim izlogom, zbunjujućim rasporedom i nedostupnim osobljem. Koliko bi kupaca ušlo? Vaša web stranica je vaša digitalna poslovnica – i vrijede ista pravila.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"8576bd40be4eed1e74b5b7292b3edea09f891f09\",\"src\":\"https://s3-alpha-sig.figma.com/img/8576/bd40/be4eed1e74b5b7292b3edea09f891f09?Expires=1780272000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=fsidouzWwMOB8fUTMq3L7LVIEfbaD8vSf8h4IuBa8B7V6SwtE4iw1B9ivYI2~j8MenBIO5bj3HjImLx9pyY4f1TUbp-0UEly5cLWiiKBfEL-fh5tASnfgTPGprhqpMDdsVXhmmLCKcapLunDI557VuBhwgRydHTr3NanxmzsDu8o5G0143wYWaEqLnozUT2uWbNEEqWrioP32UVMW7aSN82~FN2Ey-eEKYhBkexr-mVRZ~bfWXq2LyTFsn~jo4WZSCsub7n37VKJ2DYHz6Tzti0EiK6VTOBOg2zyRr4UKdEgoaewNkLSxpfeQvShU~Fd3aq-ehvh4LmschVVXZSomg__\",\"altText\":\"\",\"originalImageWidth\":1971,\"originalImageHeight\":160,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Zaključak\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UI/UX dizajn nije luksuz za velike brendove. To je temelj svakog digitalnog prisustva koje želi ostvarivati rezultate – bez obzira na veličinu biznisa.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Dobro osmišljeno korisničko iskustvo znači više posjetitelja koji ostaju, više kupaca koji konvertiraju i više klijenata koji se vraćaju.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Ako niste sigurni kako vaša trenutna stranica stoji po pitanju UI/UX dizajna – rado ćemo je pregledati i dati vam konkretne prijedloge.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"e9fa8246-8fbf-46d9-9750-c87cd30e1274"},{"id":"db8066a8-e958-4074-a93a-cc62f9d4107d","value":"Founder","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"24c00c89-5d92-43e6-8771-67320959145a"},{"id":"28b458e3-0e6e-4b0d-a757-c50dd18916e2","value":"Mihajlo Kovačević","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"25e350d9-6ebb-4292-b787-e0543523eaef"},{"id":"b5c57193-63f1-413f-ae39-b4429232f5ee","value":"{\"image\":\"458de80c0464544492e75241a59149fbe1e71c30\",\"imageThumbnail\":\"458de80c0464544492e75241a59149fbe1e71c30\",\"originalImageHeight\":814,\"originalImageWidth\":815,\"altText\":\"Mihajlo Kovačević - Founder at STUDIO77™\",\"fileName\":\"Profilna slika.jpg\"}","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"d38eab67-0504-4e02-bc2f-0b2e3bafe17a"},{"id":"17f07d1a-b5b4-4f2a-b802-6bcae3a33571","value":"7 min","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"a98d409a-e505-45a2-9ce2-751ce28a9dbd"},{"id":"7c85e079-75e6-41bf-9d02-526d93df5e93","value":"Što je UI/UX dizajn i zašto je bitan za vaše poslovanje?","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"686b9d40-c54b-462d-bb52-647ef001f0f3"},{"id":"f9813bd2-9334-457c-ab62-da915f21e954","value":"2026-05-19","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"db2fb0ba-322d-42da-b76f-ed3167734ccd"},{"id":"c84e025a-37a6-446d-9585-e2c278e1ff0e","value":"{\"image\":\"bee8eb657ef35e016b1c7cbad5cff7facc8eb275\",\"imageThumbnail\":\"103938bdfba4096809f106dca88f258fd4f62f35\",\"originalImageHeight\":4324,\"originalImageWidth\":5372,\"altText\":\"Što je UI/UX dizajn i zašto je bitan za vaše poslovanje?\",\"fileName\":\"blog 2.jpg\"}","itemId":"496e27a7-d4d5-435c-90ed-5665d9431b7c","fieldSchemaId":"15592828-14d6-4ec4-a2a1-2833e274692c"}]}}}},"slugByItemId":{"496e27a7-d4d5-435c-90ed-5665d9431b7c":"sto-je-ui-ux-dizajn-i-zasto-je-bitan-za-vase-poslovanje","954793db-27ac-461e-aea2-3a52ea217f6e":"nemam-web-stranicu-sto-gubim"}}